You Can Be Anything!
A modern day guide to careers of tomorrow.
A modern day guide to the careers of tomorrow.
Executive summary
What this venture is
You Can Be Anything! is a published book by Brett Joseph that translates emerging careers across technology, climate, health and creativity into relatable possibilities, practical pathways and honest expectations.
It reaches young people and career changers at the exact moment they are deciding what is possible for them, and widens that frame before narrowing it into a first step.
Distribution is Kindle and paperback via Amazon. The publishing asset also acts as an audience and authority engine for the wider studio.
Gallery
Website, product and brand imagery
Select any image to open the full-size viewer — swipe on mobile, arrow keys on desktop.
Sample content
The experience in practice
Mission
Expand what a reader believes is possible, then help them take the first step toward it.
Scope
Careers shaped by technology, climate, health and creativity — described as they actually are, including the parts nobody advertises.
Read a sample
An eight-page sample and the full mission are on the dedicated book page.
Industry analysis
Career guidance has not kept pace with the jobs being created.
Most career material for young readers still describes a job market that is a decade old, while the roles growing fastest sit at intersections — climate and finance, health and data, creativity and software. Careers-guidance publishing is a durable category with long shelf life, and a title that names emerging roles honestly stays relevant far longer than one organised around today's job titles.
- Persistent parent and educator demand for practical, non-patronising guidance
- School and library procurement as a repeatable channel
- Author platform converts readers into speaking, workshop and licensing demand
- Long tail: evergreen topic, low content decay when written around capabilities
SWOT analysis
Honest position
Strengths
- Published and purchasable today in two formats
- Clear, warm positioning with an unambiguous promise
- Author credibility carries into speaking and workshops
- Evergreen subject matter with a long sales tail
Weaknesses
- Single-title catalogue limits discovery compounding
- Marketplace dependency on Amazon for distribution and reviews
- Book economics alone are thin without adjacent products
Opportunities
- School, library and bulk institutional sales
- Audiobook and translated editions
- Companion workbook, curriculum pack or course
- Speaking, assemblies and careers-day programming
Threats
- Crowded self-help and careers shelf
- AI-generated titles compressing discovery and price
- Review velocity dependence on early readers
Financial projections
Illustrative model
| Period | Customers | Revenue | Gross margin | Focus |
|---|---|---|---|---|
| Year 1 | 1,500 copies | $9k | 70% | Marketplace royalties, review base building |
| Year 2 | 6,000 copies + 20 institutions | $55k | 72% | Bulk sales, audiobook edition |
| Year 3 | 15,000 copies + programme licensing | $180k | 75% | Curriculum pack and speaking programme |
Illustrative model, not a forecast. Figures are scenario planning assumptions used inside the studio and have not been audited or validated against booked revenue.
Assumes marketplace royalties as the base, with institutional sales and companion products layered from Year 2.
Social benefit
Why it should exist
- Widens career horizons for readers whose options are shaped by what they can see nearby
- Replaces vague encouragement with concrete, honest first steps
- Gives educators and parents shared language for future-facing careers
- Represents emerging roles in climate and care work as legitimate ambitions
Documents
Downloads and published materials
You Can Be Anything! venture brief
Executive summary, industry view, SWOT, illustrative model and social benefit in one file.
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Investor decks and detailed operating models are shared on request rather than published. Use the contact page to ask for access.